Presentation, Show and Sell

In the business of beverages, what shows sells, how it shows sells how much more. Excite people’s imaginations by curiosity, interest, admiration, and desire, it translates into patronage, loyalty, and even better word of mouth. That is why so many successful bars focus on creating great products and presenting them.

In our series of articles on draft beer, this one goes out for presentation of draft beer through its ambassador, the beer tower. The beer towers are called by many names in different places; some call them beer fonts, others call it beer heads, yet it’s known mostly as beer towers. Beer Towers have captured the imagination of the world of bars representing the bar’s spirit of expression. There are old world bars, contemporary bars, English pubs and taverns, sports-bars and similarly the beer towers that express and emphasize this.

Benneta installed it’s first beer system in early 2004-05, nearly nine years ago when we were first acquainted with beer technologies. Then came about our learning and over the years a range of beer towers that was added to our offerings of beer systems, especially the long draw remote beer systems in India. Here are the types of beer towers that we today offer in our range:

The Old World or Elegant Towers

For our beer systems Benneta uses the world’s most well built, hand crafted Vesha Regis line of ceramic beer towers which are 30% larger than conventional ceramic towers therefore impress an omnipresence. Their installation tends to dominate the regular ceramic towers. The Vesha Regis line is offered from single to six beer faucets, and available in polished brass or chrome hardware on them with drainpans. Ceramic styles are:

• Monaco
• Braumeister
• Rembrandt
• Vienna
• Blackforest

Decorative Metal Towers

The metal towers are die-finished and molded to finish with aesthetic design in chrome, black or brass finish from single to multiple faucets. Some towers provide beautiful engraving on them offering stylish Roman and Greek look. Other include Cobra, Lucky, Tube, Mushroom, Mini Mushroom, Zeus, Viper, Anfo, Juliette, and Brauhaus beer towers.

Snow-effect on the Beer Towers

Some beer towers such as Cobra, Lucky and Viper have options of icing feature with minimum required humidity. The entire towers ice up for a daring cold look.

Industry Towers in Metal

These are the beer towers that are industry standard like the column and tee towers in stainless, chrome and polished brass with drainpans.

Sport Bar Towers

The sporty look tower are standard and custom built based on your bar’s theme of soccer, baseball, or basketball and the same is built into a beer tower to add the dash into any game’s spirit.

Recommended Towers for type of bar

Nightclubs

Some say draft beers are too slow for nightclubs even if the product itself is great; it slows down sales. Benneta offers installation options today that increases the speed of draft beer dispensing like a jet stream so we have already handled that problem. Coming to towers, suggested styles are:

• Viper
• Cobra
• Tube

The lighting effects adds bling and reflections from the cut shape towers. The presence of towers itself offers element of pure thrill, especially when you ice up the tower for the night.

Brew Pubs

Brew pubs do well with Brauhaus metal towers, wooden casket, barrel tower, and even tube towers as the faucets can extend to as many as eight per tower. They further add to the wooden element of design and complement a Bavarian look and feel.

Elegant Restaurants and Hotels

The Vesha Regis line adds to luxurious and wealthy feel to any bar and especially is a welcoming look in a hotel bar. Its regal high headed feature, tall look and molded ceramic structure truly beckons to the ultimate in luxury feel by the guests encountering it, a definite stop over creator on the bar.

Choosing therefore a perfect beer tower for your bar is a crucial element in the overall installation of a desirable beer option for your guests, in the overall selection process of a complete beer system that also includes glycol sets, insulated trunks and other accessories. The beer tower is the face your guests sees that creates the demand, the need; at Benneta we are glad to discuss your bars beer options and help you select the best towers to flourish the beer program.